One program, a bounded start. Readiness first. US launch and management by application.
Amazon punishes improvisation. Listings built for 2022's algorithm are invisible to 2026's AI-driven discovery. PPC without structure burns budget teaching you vocabulary. Supply problems become one-star reviews before anyone in a US office notices.
The ZED CONCEPT Amazon Success Program starts with readiness and bounded US work. Founder-led, operating across China, the USA, the Middle East, and Europe since 2011: sourcing and QC where products are made. Enterprise phases and multi-region marketplace management are unavailable until staffing and contract terms are explicitly designed.
Amazon readiness
Free written assessment. Paid readiness $900.
A free written assessment, or a paid US readiness plan.
Term. Free: one per brand per six months, target three business days after complete inputs. Paid: one report, target seven working days. One credit toward the same 90-day launch signed within 60 days.
What's included
- Free: one existing US seller account, up to two parent ASINs, a client-provided account-health and ad snapshot, a written assessment up to two pages, one top-priority finding, and an optional 30-minute call.
- Paid: one brand, the US marketplace, up to three product concepts, one contribution-margin model on disclosed assumptions, a risk register, a launch plan up to 12 pages, one 60-minute call, and one correction round. English or Chinese.
Limits
- Free: two parent ASINs. Two pages.
- Paid: three product concepts. A 12-page plan.
Not included
- Free: no edits, no full PPC audit, and no claim of access to private data that was not supplied. No obligation, and no revisions beyond factual corrections.
- Paid: no guaranteed demand or minimum margin.
Add-ons
- The paid readiness fee is credited once toward the same 90-day launch signed within 60 days.
Amazon 90-day launch
By application.
A 90-day US launch, by application, with a client-paid ad-spend cap.
Term. One 90-day engagement. Approval and first sale are not promised by a date.
What's included
- One brand and one US seller account. Up to two parent ASINs and six child SKUs. Two English listings.
- One reusable A+ layout where eligible. Up to seven image briefs per parent.
- Six Sponsored Products campaigns and up to $5,000 per month of client-paid ad spend.
- Weekly optimization, three monthly reports, three 45-minute reviews, and two consolidated listing revision rounds.
- The client supplies finished images, approved claims, inventory, and logistics.
Limits
- Two parent ASINs. Six child SKUs. Six campaigns. $5,000 per month of ad spend. No stacking beyond four parent ASINs without a new quote.
Not included
- Store-wide daily customer support, inventory buying, an account-approval guarantee, suspension appeals, product certification, trademark, entity, or bank setup, external influencer campaigns, and new marketplaces.
Add-ons
- An extra parent ASIN with up to three child SKUs and two additional campaigns: $600 setup plus $150 for each included service month, after a capacity review.
- An add-on present for the full 90-day launch is $1,050 in total. Continuing management of that add-on is $150 per month afterward.
Amazon management
By application.
One US account inside a monthly ad-spend cap, by application.
Term. Three-month term when accepted. One-business-day acknowledgment.
What's included
- One US account, three parent ASINs and 10 child SKUs, 10 campaigns, and a $10,000 monthly ad-spend cap.
- One monthly report and a 45-minute review. Two listing updates per month. A weekly ad review.
- English listing work. English or Chinese client coordination. One revision round per update.
Limits
- 3 parent ASINs. 10 child SKUs. 10 campaigns. $10,000 ad spend.
- An ASIN already inside this management base does not take the launch extra-ASIN add-on fee.
Not included
- Inbound customer support and 24/7 account-health response. Inventory review is advisory. Procurement and logistics are scoped separately.
- Enterprise phases, multi-region expansion, and Hybrid Joint Operation are unavailable until staffing and contract terms are explicitly designed.
Add-ons
- An extra 60-minute coaching session: $150.
Amazon mentorship
$750/month. Minimum service fee $2,250.
Four calls a month. The client does the work.
Term. Three months. The client executes the work. No free continuation until a sale.
What's included
- One operator, one US account, and three parent ASINs.
- Four 45-minute calls and four asynchronous reviews of up to 15 minutes each per month.
- English or Chinese. One follow-up clarification per review.
Limits
- Three parent ASINs. Four calls and four asynchronous reviews per month.
Not included
- No unlimited chat. No free continuation until a sale.
- Enterprise phases, multi-region expansion, and Hybrid Joint Operation are unavailable until staffing and contract terms are explicitly designed.
Add-ons
- An extra 60-minute coaching session: $150.
Three kinds of clients. Three different doors into the same program.
You're evaluating Amazon.
You have a product or a business and want to know if Amazon is worth it before committing real money. Start at Explore & Prepare.
You sell, or you're ready to.
Readiness, the 90-day launch, and management each have one written scope. Enterprise phases and multi-region expansion are unavailable until staffing and contract terms are explicitly designed.
You manufacture.
Your products already sell on Amazon under someone else's brand and margin. The factory-to-brand path runs through the same phases. Hybrid Joint Operation is unavailable until staffing and contract terms are explicitly designed.
Your Amazon partner is also your China partner.
The standard Amazon agency scope is listings and ads. Then a shipment stalls at a port, a factory changes a spec without telling anyone, or a QC failure turns into a wave of one-star reviews, and the agency says that part isn't their department.
ZED CONCEPT operates on both ends: physically present in Guangzhou for sourcing, supplier management, and quality control, and hands-on for US marketplace listings and advertising. Enterprise phases and multi-region expansion are unavailable until staffing and contract terms are explicitly designed. One accountable partner from factory floor to Buy Box, with no departments for problems to fall between.
Amazon's search is now an AI. Your listing is what it reads.
This is a structural shift in how Amazon decides what shoppers see, and most sellers haven't adjusted. Amazon's AI shopping assistant (Rufus, now folded into Alexa for Shopping) already handles a growing share of product discovery, answering shopper questions conversationally and recommending specific products. Behind it, the COSMO knowledge graph matches products to shopper intent semantically: who it's for, what problem it solves, when it's used. Keyword-stuffed titles that ranked in 2022 now read as spam to the system deciding whether to recommend you.
What we do about it, built into every phase:
AI Search Readiness Audit
How visible your products are to AI-driven recommendation, not just classic keyword rank. The free audit includes a snapshot of up to two parent ASINs. Launch and management stay inside the caps on those cards.
Intent-based listing architecture
Titles, bullets, and A+ content written for semantic understanding: use cases, audiences, and contexts, layered on top of (not instead of) the backend keywords that classic indexing still requires.
Listings as evidence
Seeded Q&A coverage, image alt text, and infographic text that the AI reads as verifiable product facts, plus mining reviews and return reasons for the signals it weighs.
AI-assisted operations
The automation stack we run (Helium 10, DataDive, Sellerise, Feedvisor, PPC Ninja, PriceLabs) for PPC, pricing, and forecasting, with a human deciding what the machines only suggest.
Sellers optimizing for the old algorithm aren't ranked lower; they're absent from the conversation where buying now happens. Getting into that conversation is now part of the job, so it's part of the program.
Launch and management are by application. Enterprise and multi-region phases are not offered.
By application.
Explore & Prepare: validate before you spend
For one brand considering Amazon in the United States
- Free written assessment: one per brand per six months, one existing US seller account, up to two parent ASINs, a client-provided account-health and ad snapshot, a written assessment of up to two pages, and one top-priority finding
- Paid readiness: $900 for one brand and the US marketplace, target seven working days, one correction round, English or Chinese, credited once toward the same 90-day launch signed within 60 days
- Product concepts: up to three product concepts, with one contribution-margin model on disclosed assumptions
- Launch plan: a risk register and a launch plan of up to 12 pages
- Planning call: one 60-minute call
Launch & Establish: build and launch your store
For one brand ready to launch on Amazon in the United States, by application
One brand and one US seller account. Up to two parent ASINs and six child SKUs. Two English listings. One reusable A+ layout where eligible. Up to seven image briefs per parent. Six Sponsored Products campaigns and up to $5,000 per month of client-paid ad spend. Weekly optimization, three monthly reports, three 45-minute reviews, and two consolidated listing revision rounds. The client supplies finished images, approved claims, inventory, and logistics.
By application. One 90-day engagement. Approval and a first sale are not promised by a date. No stacking beyond four parent ASINs without a new quote.
Growth & Expand: scale strategically
For one US account inside the management caps, by application
One US account, three parent ASINs, 10 child SKUs, 10 campaigns, and a $10,000 monthly ad-spend cap. One monthly report and a 45-minute review. Two listing updates per month and a weekly ad review. Inventory review is advisory. Procurement and logistics are scoped separately.
Enterprise phases: unavailable
Not a current offer.
Enterprise phases are unavailable until staffing and contract terms are explicitly designed.
That includes multi-marketplace management and specialist-network delivery.
Multi-region expansion: unavailable
Not a current offer.
Multi-region marketplace management and quarterly strategy summits are unavailable until staffing and contract terms are explicitly designed.
DIY + Mentorship: you execute, we guide.
For entrepreneurs who want control and lower monthly cost
One operator, one US account, and three parent ASINs. Four 45-minute calls and four asynchronous reviews of up to 15 minutes each per month. English or Chinese. No unlimited chat.
This plan exists because not everyone should outsource. If you have more time than budget, learning to run your own account correctly beats paying anyone, including us, to run it for you.
Priced extras, and what is not a separate offer:
- Extra parent ASIN: $600 setup plus $150 for each included service month, after a capacity review. A full 90-day add-on is $1,050. Continuing management of that add-on is $150 per month
- A+ layout: one reusable A+ layout where eligible, inside the 90-day launch, not a separate design package
- External ads: TikTok, Meta, and Google ads are not included
- Listing changes: the launch includes two consolidated listing revision rounds. Management includes two listing updates per month, with one revision round per update
- Loyalty systems: repeat-purchase systems are not included
- Influencer campaigns: external influencer campaigns are not included
- Entity and bank setup: US company and bank setup are not included
- Trademark filing: trademark applications and Brand Registry setup are not included
- Consulting & Coaching: A 60-minute consulting session is $150.
Our commitments, and their honest fine print.
No promise of sales, rankings, inquiry volume, or margin. No free continuation until a sale. Approval and a first sale are not promised by a date.
What this is: skin in the game. We don't take a fee and shrug.
What this is not: a magic guarantee of revenue. Nobody controls Amazon's marketplace, and anyone who promises you a number and walks away when it misses is selling promises, not services.
The conditions, stated plainly: commitments hold when the agreed ad budget is maintained, inventory stays in stock, and approvals come back on time. If the inputs stop, the clock pauses. Details are written into every engagement agreement before money moves.
Payment terms.
Paid readiness is $900. Mentorship is $750/month for three months. The 90-day launch and management are by application.
Always separate and never marked up: Amazon ad spend, FBA and platform fees, product and freight costs, government and attorney fees.
You own everything, always: the Seller Central account, the brand, the trademark, the listings, the data. We work through delegated access inside your accounts. If we part ways, you lose nothing but us.
FAQ
Which phase am I? +
Match the written offer. Evaluating: the free written assessment, or paid readiness at $900 with up to three product concepts and one 60-minute call. Launching: the 90-day launch, by application, up to two parent ASINs. Already selling: management, by application, at three parent ASINs, 10 child SKUs, 10 campaigns, and a $10,000 monthly ad-spend cap. Enterprise phases and multi-region expansion are unavailable until staffing and contract terms are explicitly designed.
Do I need a US company to sell on Amazon USA? +
No; Amazon accepts sellers from many countries with proper identity and banking documents. If you want a US entity anyway (some categories and banks prefer it), that setup is scoped after a discovery call.
Who owns the Amazon account? +
You, without exception. We never create accounts under our own entity. Everything survives our departure.
What budget does a realistic launch need beyond your fees? +
Plan for inventory, photography, and initial PPC spend in the low thousands of dollars over the first months for most categories. If your total budget can't carry the whole picture, we'll say so in the fit call rather than take your setup fee. Sometimes the right advice is "not yet."
What does "AI optimization" actually mean here? It sounds like a buzzword. +
Fair. Concretely: Amazon's AI assistant now answers a growing share of shopper questions and recommends specific products; it reads listings semantically rather than counting keywords. Our work makes your listing the document that AI trusts and cites: intent-based copy, seeded Q&A, image text as machine-readable evidence, on top of the classic indexing that still gates everything. It's measurable: recommendation visibility, not just keyword rank.
I'm a factory in China. Where do I start? +
Start with the phases. Hybrid Joint Operation is unavailable until staffing and contract terms are explicitly designed. The published Amazon work can pair with Guangzhou-side sourcing and QC. 中文咨询直接可用.
You talk to the person doing the work.
No account managers, no handoffs. The person who audits your account, structures your PPC, and stands in your factory in Guangzhou is the person answering your messages: Ahmed, founder of ZED CONCEPT, operating across China, the USA, the Middle East, and Europe since 2011.
Response within 24 hours. Availability by appointment. Honest scoping, including "you don't need this yet."
Start with the free audit.
Already selling: one free written assessment per brand per six months. Up to two parent ASINs, up to two pages, from a client-provided account-health and ad snapshot, with one top-priority finding. Yours to keep either way.
Not launched yet: book the free 30-minute consultation instead. You leave knowing your realistic budget, timeline, phase, and whether Amazon is even the right move.