We develop proven, powerful marketing strategies that help businesses generate leads to gain more customers.

While the action of posting social content is straightforward for most, it’s more important to consider what you post. We first like to take a step back and complete an initial audit of your existing online presence, your business, competitors, and target audience.

We don’t create content for our clients without first doing our due diligence in research. We learn everything about your business, your competitors, and your target market.

Even though we are well-versed in executing digital marketing services for industries of all kinds, we still take the time to understand your specific business.

What sets you apart from competitors in your industry? What are your USPs (unique selling points)? Why should your customers choose your business?

These are the types of questions we dig in to answer with you.

We’ll help you develop a marketing plan and find the right audience. What drives your target audience to take action outside of the basics, such as their age, location, etc.? What drives your target audience to take action?

What goals motivate them, and what pain points are they trying to solve? What do their behavior patterns look like online?

We’ll look at what your competitors are doing on social media to see if there’s anything they’re doing that resonates well with your shared target audience.

Understanding what motivates your potential customers to purchase your product or service will help us determine what to publish on your social media platforms.

The more we know about your business, competitors, and potential customers, the better equipped we’ll be to handle your social platforms.

After we’ve completed some extensive research and crafted a strategy that’s specific to your business, we’ll then go on to create content for your social media platforms.

The amount of content we create depends on the plan you’ve signed up for, but in general, we create copy and an image (or video) to accompany that copy for every post.

The call to action we include in the copy will vary depending on which social media platforms you’re publishing. For example, Instagram does not allow links in the document, so we usually refer to the link in the bio. Twitter has a stricter character limit than other platforms, so we adjust your copy accordingly.

Additionally, if you sign up for a social media platform like Instagram, we can create additional copy for features specific to the app, like Instagram Stories.

We can use graphics, GIFs, and videos alike as far as the imagery that publishes with the copy.

The main point here is that we create content based on the data we find in researching your business.

We use that knowledge to create copy and graphics that will attract the attention of your target audience and stand out from the competition.

Many business owners aren’t familiar with the world of social media advertising. Behind every tweet and post, an advertising platform allows you to put money behind your content.

You can either “boost” your existing social media posts or create entirely new social media ads to run.

Either way, social media advertising essentially allows you to put your content, brand, and website in front of more people within your target audience faster.

Depending on your business goals and social media goals, there are several different types of ad campaigns we can suggest. They vary by objective.

Whether you need to drive traffic to your website, drive direct sales, drive lead conversions, or increase your social media followers and engagement, social media advertising can help you achieve it all.

Our social media ad specialists are experienced and capable of executing any ad campaign you need or that we deem the best fit for your business.

So many business owners aren’t super familiar with social media advertising because it can get a little technical in setting it all up.

To track how many sales and conversions you’re receiving from your social media efforts, you have to set up tracking pixels that connect your social advertising accounts to your website.

This is where it helps to have digital marketing experts who do this every day (like us!) come in and take this task off your hands.

We can make sure your ad campaigns are strategically set up from concept to execution.